Before founding The Honest Bison, Sean never dreamed he would end up running a meat company. But when he became a father of twins, he began a personal quest to be the healthiest he could be for his growing family. He quickly came to the gut-wrenching realization that there was a total lack of trust and transparency in the food industry, particularly when it came to meat. Many traditionally raised animals were fed unhealthy grains, fattened up in feedlots, or given unnecessary antibiotics and hormones. Even “grass-fed meats” were often grain finished yet still labeled as grass-fed. When he discovered how challenging it was to find healthy, trustworthy sources of protein he could feed his family, he realized he was going to have to source it himself.

Before long, Sean had left his decades long career in experiential marketing and found himself diving headfirst into the details of grass-fed bison ranching. While starting up his own ranch was never the plan, Sean found he could use his critical thinking and problem solving skills to make it easier for existing ranchers to sell their meats directly to consumers online — and make it easier for consumers to find quality meat from a reliable source.

Sean Lenihan