Now that the holiday season is in full swing, there's a lot of festive events to attend and eating to be done. It's also the perfect time to try out new recipes with family and friends. One of our ambassadors, the lovely and talented Grace Brinton, made this drool-worthy recipe using our bison sirloin roast and we can't stop thinking about it. Recipe & Photography by Grace Brinton. Be sure to follow her on Instagram.

For anyone looking to create a new holiday tradition, or simply create a holiday meal that isn't the usual ole' turkey or ham, why not try this incredibly simple yet flavorful bison roast? If you've ever made roast beef, this is a similar cooking technique. If you've never made roast beef, don't be intimidated because it is actually really easy!  The marinade and not overcooking the roast are the two most important factors to consider when cooking this meal. I suggest having a kitchen thermometer on hand so you know when it the roast is done. If you want a more rare center, pull the roast when the internal temp is at 120. For a medium roast, pull it at 140. I wouldn't cook it past 140 though.