savory institute

How to help a movement grow – Savory Institute

I want to tell you a bit about the work my friends at the Savory Institute are doing. They’re regenerating grasslands all over the globe. It’s true, at first glance grasslands are not the first place that come to mind when considering the planet’s most threatened landscapes. The plight of the grasslands is not as well known as that of the oceans, and the images brought to mind by savannahs are not as colorful as those of the rainforests or tropical jungles. But the reality is that grasslands are the MOST critical ecosystem to reversing global climate change, producing abundant healthy food, generating clean air and recharging fresh water supplies. Founded in 2009, the Savory Institute works to restore the natural cycles of the grasslands through proper management of grazing animals like cattle, sheep and goats. But they need our help to continue their work in grassland regeneration.

The Savory Institute works directly with ranchers and farmers all over the globe through a series of accredited Savory Network Hubs. Those Hubs provide training and support to local ranchers and farmers, in their own regional context, teaching them how to use livestock as a tool to rebuild landscapes, sequester atmospheric carbon, bring back wildlife, and create thriving local economies. Grasslands evolved in tandem with grazing animals. When properly managed, these animals play a vital role in the decomposition portion of the grass plant’s life cycle as well as tilling and fertilizing the soil. And as you well know, livestock that are 100% grass-fed also provide an important source of nutrient dense food for humans!

How you can help

To accelerate the Savory Institute’s work in facilitating the regeneration of one billion hectares of grasslands by 2025, they have launched a public awareness and crowdfunding campaign on Indiegogo – “Grasslands: Nice to Visit, Critical to Save”. One of the keys to success for crowdfunding is raising 40% of the campaign revenue target within a short period of time after the launch. When this goal is achieved the game changes and the campaign tends to go viral, allowing for millions of people to learn and engage.

Please consider helping them in achieving this success by making an end of the year contribution to the Savory Institute through this crowdfunding campaign. The goal: $40,000 within the FIRST 3 DAYS of the campaign running!

And check out their awesome new t-shirts. I’m definitely going to get one of those. The bison one speaks to me! 😉


Savory Institute

It is time to celebrate with gratitude all that the understated grasslands contribute to the well being of our planet. Your role in jump starting this campaign is the most valuable gift you can make this holiday season for generations to come!